Selling is always confused with marketing. The first thing people think of marketing is about selling. Most sales reps think about their job is marketing. That perspective can also be true as Dr. Philip Kotler believes that selling is only the tip of the marketing iceberg.
All the time, we refer marketing to selling. We think that selling is already marketing that having sales for a day is a job well done as a marketer. Let us be confused no more!
What Really Is Marketing?
In its most basic definition of what marketing is, take your imagination as an example. As you go imagine a thing to happen or what may happen, you are already nearing to the main hall of marketing.
Marketing is a comprehensive, in-depth processes from conceptualization to implementation and control. In contrast, selling is only one of those concepts of marketing. The processes that involve in identifying possible products given the presence of the identified market segments or possible buyers or consumers for a possible product are the works of marketing. Selling steps in only when the product is already identified and ready to serve or sell to its market or consumer.
Nowadays, some companies employ sales reps to not only sell products but also do the basic post marketing, that is, collecting information for leads generation and asking for feedback for product and service analysis and improvement for the marketing department’s next assignment.▲
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